“Tourism marketing” workshop

The “Tourism Marketing” workshop will be led by Pawel Tkaczyk - marketing and branding expert, author of books on marketing, blogger and multiple speaker at TEDx and other conferences. The class will focus on branding and modern digital marketing in the context of attraction to bicycle tourism. The importance of quality service and the heritage of the Iron Curtain Trail as attractors for bicycle tourists using the route will also be presented.

The training is aimed, above all, at representatives of the tourism sector, enterprises, institutions and persons offering their services along the Iron Curtain Route (shared route with the Velo Baltica Route), who would like to increase their knowledge and competence in the quality of services offered.

The workshop will be part of a conference within the framework of the 2nd Polish-German Days of Bicycle Tourism taking place on February 21-22, 2025 at the headquarters of the Marshal's Office of the West Pomeranian Voivodeship at 40 Marszałka Józefa Piłsudskiego Street.

The conference will be held on February 21, 2025 at the headquarters of the Office of the Marshal of the Western Pomeranian Voivodeship at 40 Marszałka Józefa Piłsudskiego Street in Szczecin.
Due to the limited number of places, it is required to apply for participation and obtain confirmation of qualification of participation.

APPLICATION FORM (in Polish and German)

The workshop “Tourism Marketing” will be held on February 21, 2025 from 13:30-16:00.

The event is co-financed by the European Union funds of the project entitled “Innovative participatory sustainable business model for the construction of a bicycle route on the Iron Curtain Route” under the Interreg Central Europe Program.